Editorial firm website
Written for case fit, not credentials theater. Clear practice areas, attorney bios that read like introductions, and one or two paths a visitor can actually take.
Let's Counsel · for law firms
A firm site that holds the room.
Editorial websites, an AI intake receptionist that screens for case fit, and bilingual intake from the first call. Built for PI, family, and small-firm practices.
Ready in 30 days AI intake receptionist Bilingual ready
“The intake doesn't miss the call that comes in at three in the morning. That used to be a lost case. Now it's a screened lead waiting on my desk.”
Thomas Steed, Esq.
View the live site →What's included
Four things every Let's Counsel build does.
Tuned to screen the right calls, route the urgent ones, and turn the site into a real first touch instead of a brochure.
AI intake receptionist
Picks up after hours and on weekends. Screens calls for case type, jurisdiction, and urgency. Routes the live ones to the on-call attorney. Logs the rest.
Bilingual intake (EN/ES)
Spanish-language intake forms and voice. Extends reach into communities your competitors aren't serving, without adding a hire to do it.
Conflict-check screening
Adverse-party flagging built into the intake flow. Names get checked against your existing matter list before a consult is booked. Quiet by default.
Investment
Plain numbers. Same three ways in.
Most firms land on Engine. That's where the AI receptionist, Custom GPT, review requests, and lead routing start carrying real work.
Launch
$2,500 + $149/mo
Modern site, real copy, real photos, booking integration, hosting, and updates.
- Modern site
- Real copy and photos
- Booking integration
- Hosting and updates
Most chosen
Engine
$5,500 + $599/mo
Everything in Launch, plus the AI receptionist 24/7, Custom GPT, review requests, and lead routing.
- Everything in Launch
- AI receptionist 24/7
- Custom GPT
- Review requests and lead routing
Custom
from $10,000 + $1,000+/mo
For multi-location firms, deeper integrations, bilingual builds, or monthly strategy hours.
- Multi-location
- Integrations
- Bilingual builds
- Monthly strategy hours
Quotes hold for 30 days. Cancel anytime after the first 90.
Add-ons
Optional, not bundled.
If the firm needs more than the site and the receptionist, here are the things we'll happily handle. Otherwise, we don't push them.
Full Spanish rollout
Whole-site translation reviewed by a bilingual paralegal, plus the voice receptionist in Spanish. For firms serving immigrant communities.
Attorney photography
We can integrate your existing portraits or coordinate a local photographer for a consistent bench. Often the strongest trust signal a firm site has.
Local search cleanup
Local pack, Google Business Profile, Avvo, Justia, and the bar directory citations. Real local intent, not gamed rankings.
Case-management integration
Clio, MyCase, PracticePanther, or Smokeball. Intake from the site lands as a new matter, not a forwarded email.
How it works
Four steps, then the site is live.
The process stays light. We get the shape of the practice, build the page, and move quickly enough that the demo still feels current when we ship it.
01
Discovery call
Twenty minutes. We learn the practice areas, the case mix, what your current intake is missing.
02
Branded demo
Within 48 hours. A working page with your firm name, your attorneys, your jurisdictions. Not a template preview.
03
Approve and launch
Two to three weeks. Domain, hosting, intake forms, AI, all handled. You review, we ship.
04
Ongoing maintenance
Pay monthly. Focus on cases. We handle the site, the receptionist, the bar-compliance updates.
FAQ
Common questions, answered plainly.
The goal is to remove friction, not create more of it.
Will the people calling know it's an AI receptionist?
The script is plain and the handoff is clear. It behaves like a competent front desk that never misses a ring, and it routes the calls that need a person, urgent matters, statute concerns, current clients, straight to the on-call attorney.
How do you handle privilege and confidentiality?
Intake transcripts are scoped to your firm, encrypted at rest, and never used to train external models. The AI is configured to disclaim no-attorney-client-yet at the moment a prospective client starts sharing facts. We can walk your ethics counsel through the data flow before you commit.
What about conflict checks?
The receptionist collects party names and the system flags any match against a list you maintain, the same way a paralegal would before booking the consult.
Does the bilingual intake actually work?
Spanish intake forms can ship with your build. If bilingual voice coverage is the reason you're calling, we'll be direct about what's ready now and what still needs review.
What if I want out?
You keep the domain, the site, the intake data, and the attorney bios. After launch, the work is month-to-month. We don't hold the assets.
How is this different from a generic agency?
We focus on legal intake, write for case fit instead of credentials, and keep the intake layer attached after launch. No fuzzy monthly work. No content mill blog posts about 'top five questions to ask a lawyer.'
Ready when you are
Bring the current site. We'll talk through the better intake path.
Twenty minutes is enough to see whether the site, receptionist, and lead routing should be rebuilt together.
Book a 20-min call
Or send me your current site: david@letschatmarketing.com. I'll read it.